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1 weekly radio and Internet address
Политика: еженедельное радио-и интернет-обращение (Президента США к американскому народу; англ. термин взят из статьи в Wall Street Journal)Универсальный англо-русский словарь > weekly radio and Internet address
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2 MWJ
1) Электроника: Microwave Journal3) Аэропорты: Matthews Ridge, Guyana -
3 WJ
1) Военный термин: Welcome Jammers2) Техника: waveguide junction3) Математика: Woodcock Johnson4) Религия: Wilderness Journey5) Метеорология: Web Journey6) Железнодорожный термин: West Michigan Railroad Company7) Сокращение: water jacket, wood jalousie8) Транспорт: Wheel Joystick, Wife's Jeep9) Фирменный знак: Watkins Johnson10) СМИ: Weekly Journal11) Имена и фамилии: William Jewell12) Должность: Wine Judge -
4 Zenger trial
истОдно из наиболее известных судебных дел в истории взаимоотношений между властями и прессой а Америке. В 1734 печатник и издатель газеты "Нью-Йорк уикли джорнал" [New York Weekly Journal] Дж. Зенгер [ Zenger, John Peter] был обвинен в клевете на губернатора штата Нью-Йорк У. Косби [Cosby, William] и заключен в тюрьму, где содержался в течение 9 месяцев. Защитник Зенгера, филадельфийский адвокат Э. Хэмилтон [Hamilton, Andrew], просил присяжных оправдать подсудимого, поскольку в его статьях содержалась неопровержимая истина. Суд присяжных оправдал Зенгера, и хотя его решение не создавало юридического прецедента, прецедент был создан в глазах общественности колонии, а дело Зенгера стало знаменем борьбы за свободу печати и ее права на критику властей.тж Zenger caseEnglish-Russian dictionary of regional studies > Zenger trial
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5 Zenger, John Peter
(1697-1746) Зенгер, Джон ПитерЖурналист и печатник. Был обвиняемым на знаменитом процессе [ Zenger trial] (1734), заложившем основы свободы прессы. Родился в Германии, в 1710 приехал в США, работал подмастерьем у печатника. В 1723 стал полноправным гражданином [ freeman] Нью-Йоркской колонии. В 1726 открыл собственную типографию, издавал переводы с немецкого, публиковал брошюры на различные темы, издал первый в Америке учебник математики ["Arithmetica"]. В 1733 стал редактором газеты "Нью-Йорк уикли джорнал" [New York Weekly Journal], вставшей в оппозицию к официальным властям колонии. Газета опубликовала серию статей, критиковавших высказывания и действия губернатора. Тот приказал конфисковать и сжечь несколько номеров газеты; затем власти арестовали Зенгера по обвинению в клевете, но суд присяжных его оправдал. Процесс сделал Дж. Зенгера знаменитым. В 1736 он написал воспоминания о суде. В 1737 был назначен официальным печатником колонии Нью-Йорк, а в следующем году и Нью-Джерси. После его смерти газета продолжала выходить под руководством его жены и сына до 1751English-Russian dictionary of regional studies > Zenger, John Peter
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6 avoidance
[ə'vɔɪd(ə)n(t)s]сущ.Harold's avoidance of me made me uneasy. (Ch. Dickens, All the Year Round: A Weekly Journal) — Мне было не по себе от того, что Гарольд избегает меня.
for the avoidance of doubt — юр. в целях исключения неоднозначного толкования
He preaches the public avoidance of the word. — Он настоятельно рекомендует избегать этого слова в речи.
3) юр. аннулирование, признание недействительнымSyn: -
7 журнал
муж.
1) (периодическое издание) magazine, periodical, journal толстый журнал (ежемесячник) ≈ ""fat magazine"", literary monthly ежемесячный журнал ≈ monthly (magazine) двухнедельный журнал ≈ fortnightly еженедельный журнал ≈ weekly( magazine) номер журнала ≈ issue of a magazine, number экономический журнал ≈ economics journal юмористический журнал ≈ comic magazine журнал мод ≈ fashion-magazine
2) (книга для записи) diary, journal, register вахтенный журнал штрафной журнал заносить в журнал -
8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 publication
1. n опубликование; публикация; изданиеweekly publication — еженедельное издание, еженедельник
2. n издание, выход, выпуск3. n произведение, изданиеСинонимический ряд:1. printing (noun) editing; edition; issuance; issue; printing; production; publishing; putting out2. proclamation (noun) advertisement; advisement; announcement; annunciation; broadcast; declaration; disclosure; dispatch; dissemination; proclamation; promulgation; pronouncement; pronunciamento; revelation3. work (noun) book; daily; journal; magazine; newspaper; opus; paper; periodical; title; volume; work
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